What I did here
The goal was to dispel the myth that IT departments in large companies are all about boring bureaucracy and mundane tasks like “accounting’s email is down, fix it.” In reality, Severstal’s IT specialists train robots, develop applications, create neural networks, and drive the industry forward. This became the core idea of the video: showcasing the innovative and diverse universe of Severstal.
I contributed to the scriptwriting and storyboard creation and was responsible for all motion design and SFX in the video.
Why i love this project
The client provided the opportunity, budget, time, and trust to create something more than just an animated presentation, which most explainer videos tend to be. Instead, we crafted a rich and detailed visual narrative. An additional challenge was making the video monochrome while ensuring the complex visuals remained clear and easy to understand.