About

Art Director and Designer specialising in 2D motion , digital, print, video and sound production. Extensive expertise in advertising, SMM, branding, production and online education. 10+ years of experience in various fields have provided me with a diverse skill set, ranging from setting up overprint to art-direction the visual for a music festival, from Lottie animations to telling the story in the edit. This allows me to art direct or independently execute complex projects.

Born in St. Petersburg, Russia, currently living in Budapest, Hungary on a nomad visa. Fluent in English (Professional Working Proficiency).

Just Facts

  • been featured on Behance 7 times, but my mom still doesn’t understand what I do

  • created a motion design course for beginners, co-authored with imposter syndrome

  • overcame a moral challenge by making a rebranding for FC, a rival of my hometown team.

  • art-directed St. Petersburg Fashion Week for 4 years but never had the courage to ask a model out.

  • learn quickly, e.g., mastered Framer in a week to build this site

Fun facts

  • traded an unpromising career as a hereditary conductor for a slightly more promising career as a designer

  • worked at a Saudi prince's birthday as a chorister, designer, editor, and dog sitter

  • can't tie a tie, but can tie a crab knot

  • spent approximately 100 hours of my life selecting the perfect snare

  • single, raising a standart

Work Experience

SETTERS Agency ⓘ

Middle Art Director and Motion Designer
2018 – 2024, Moscow, Russia (3 years in person, 3 years remote)

Middle Art Director and Motion Designer
2018 – 2024, Moscow, Russia (3 years in person, 3 years remote)

Middle Art Director and Motion Designer
2018 – 2024, Moscow, Russia (3 years in person, 3 years remote)

  • Supervised teams of up to 6 people in digital, motion, production projects
  • Led the agency to the top-1 in SMM in Russia (according to Ruward 2022) Created motion content for the agency's account and managed several client projects this year
  • Managed a team of 5 to execute a seasonal rebranding for FC Lokomotiv (multiple-time Russian champion) across 400+ media: digital, print, motion
  • Crafted 10 manifestos, branding, and campaign showcases. 2 won local and international creative awards, 2 were featured multiple times on Behance
  • Transitioned an educational project to online in early COVID-19. 5 courses, developed in 2 months, increased the student base 4 times in the following year
  • Created a motion design course for beginners, with 80 students enrolled
  • Participated in relaunching an educational platform for teenagers by MTS (one of Russia's largest mobile operators), 4 new courses attracted over 2,000 new students
  • Raised public awareness about torture in Russia as part of a team by campaign "The Article That Doesn't Exist" which won 13 awards, including 3 White Square awards
  • Supervised teams of up to 6 people in digital, motion, production projects

  • Led the agency to the top-1 in SMM in Russia (according to Ruward 2022) Created motion content for the agency's account and managed several client projects this year

  • Managed a team of 5 to execute a seasonal rebranding across 400+ media (digital, print, motion) for FC Lokomotiv (multiple-time Russian champion)

  • Crafted 10 manifestos, branding, and campaign showcases. 2 won local and international creative awards, 2 were featured multiple times on Behance

  • Transitioned an educational project to online in early COVID-19. 5 courses, developed in 2 months, increased the student base 4 times in the following year

  • Created a motion design course for beginners, with 80 students enrolled

  • Participated in relaunching an educational platform for teenagers by MTS (one of Russia's largest mobile operators), 4 new courses attracted over 2,000 new students

  • Raised public awareness about torture in Russia as part of a team by campaign "The Article That Doesn't Exist" which won 13 awards, including 3 White Square awards

  • Created visual concepts, digital designs, motion videos, post-production for Netfilx, Kaspersky, Yandex (aka russian Google), Avito (world’s most visited classified ads website), Vkusvill (top-3 Russian online & offline retail chain), hh.ru (ranks third worldwide among job search and recruitment portals, MTS (the largest mobile network operator in Russia)

  • Supervised teams of up to 6 people in digital, motion, production projects
  • Led the agency to the top-1 in SMM in Russia (according to Ruward 2022) Created motion content for the agency's account and managed several client projects this year
  • Managed a team of 5 to execute a seasonal rebranding for FC Lokomotiv (multiple-time Russian champion) across 400+ media: digital, print, motion
  • Crafted 10 manifestos, branding, and campaign showcases. 2 won local and international creative awards, 2 were featured multiple times on Behance
  • Transitioned an educational project to online in early COVID-19. 5 courses, developed in 2 months, increased the student base 4 times in the following year
  • Created a motion design course for beginners, with 80 students enrolled
  • Participated in relaunching an educational platform for teenagers by MTS (one of Russia's largest mobile operators), 4 new courses attracted over 2,000 new students
  • Raised public awareness about torture in Russia as part of a team by campaign "The Article That Doesn't Exist" which won 13 awards, including 3 White Square awards

Freelance

Motion and Graphic Designer, Video Editor,
2013 – 2018, Saint-Petersburg, Russia (remote)

Motion and Graphic Designer, Video Editor,
2013 – 2018, Saint-Petersburg, Russia (remote)

Motion and Graphic Designer, Video Editor,
2013 – 2018, Saint-Petersburg, Russia (remote)

  • Art-directed the visual representation of 'St. Petersburg Fashion Week' across digital, print, and motion for 8 seasons since 2016. During this time, the event became the city's most significant high-fashion showcase

  • Led a team of three to create the identity, digital, print and motion promos, stage visuals, and website for the first winter contemporary music festival, "One Love Fest", held at Sevkabel Port (St. Petersburg's largest public space) with 5,000 attendees.

  • Supervised and created content for St. Petersburg's most-viewed outdoor screen while working as lead motion designer at the city's central shopping center “Galeria”

  • Created 2D motion ads for outdoor and digital platforms over four years for two of Moscow's top-10 real estate developers

  • Worked as lead designer for internal projects, advertising in international medical journals, and designing medical conferences for BIOCAD (international biotech leader)

Technical Skills

Photoshop, Illustrator, Indesign (Expert)

After Effects, Premiere (Expert)

Figma (Intermediate)

Ableton Live (Intermediate)

Photoshop, Illustrator, Indesign (Expert)

After Effects, Premiere (Expert)

Figma (Intermediate)

Ableton Live (Intermediate)

Photoshop, Illustrator, Indesign (Expert)

After Effects, Premiere (Expert)

Figma (Intermediate)

Ableton Live (Intermediate)

Education

SKVOT / “Art Direction” (jun-aug 2021)

Synth College / Music Production (sep-dec 2021)

Volnitsa / Composition Course “Fibonacci Rage” (mar-jun 2021)

Volnitsa / Motion Design Course “Supers Sila” (feb-may 2020)

School of Motion / “Advanced Motion Methods (mar-jun 2019)

WDI School / Web Design Course (jan-may 2018)

Font Design School / Font Design Course (nov 2014-mar 2015)

SKVOT / “Art Direction” (jun-aug 2021)

Synth College / Music Production (sep-dec 2021)

Volnitsa / Composition Course “Fibonacci Rage” (mar-jun 2021)

Volnitsa / Motion Design Course “Supers Sila” (feb-may 2020)

School of Motion / “Advanced Motion Methods (mar-jun 2019)

WDI School / Web Design Course (jan-may 2018)

Font Design School / Font Design Course (nov 2014-mar 2015)

SKVOT / “Art Direction” (jun-aug 2021)

Synth College / Music Production (sep-dec 2021)

Volnitsa / Composition Course “Fibonacci Rage” (mar-jun 2021)

Volnitsa / Motion Design Course “Supers Sila” (feb-may 2020)

School of Motion / “Advanced Motion Methods (mar-jun 2019)

WDI School / Web Design Course (jan-may 2018)

Font Design School / Font Design Course (nov 2014-mar 2015)

Selected Clients

Netfilx

Kaspersky

Yandex (aka russian Google)

Avito (world’s most visited classified ads website)

Vkusvill (top-3 Russian online & offline retail chain)

hh.ru (third worldwide among job search and recruitment portals)

MTS (the largest mobile network operator in Russia)

Netfilx

Kaspersky

Yandex (aka russian Google)

Avito (world’s most visited classified ads website)

Vkusvill (top-3 Russian online & offline retail chain)

hh.ru (third worldwide among job search and recruitment portals)

MTS (the largest mobile network operator in Russia)

Netfilx

Kaspersky

Yandex (aka russian Google)

Avito (world’s most visited classified ads website)

Vkusvill (top-3 Russian online & offline retail chain)

hh.ru (third worldwide among job search and recruitment portals)

MTS (the largest mobile network operator in Russia)

troshin.krl@gmail.com

troshin.krl@gmail.com

troshin.krl@gmail.com