About

Art Director and Motion Designer with 10+ years of experience specializing in 2D motion design, advertising, digital & print media, and team leadership. My expertise includes creative concept development, visual storytelling, motion direction, video editing, post-production, and sound design.

Born in St. Petersburg, Russia, currently living in Budapest on a nomad visa. Fluent in English (Professional Working Proficiency).

Art Director and Motion Designer with 10+ years of experience specializing in 2D motion design, advertising, digital & print media, and team leadership. My expertise includes creative concept development, visual storytelling, motion direction, video editing, post-production, and sound design.

Born in St. Petersburg, Russia, currently living in Budapest on a nomad visa. Fluent in English (Professional Working Proficiency).

Art Director and Motion Designer with 10+ years of experience specializing in 2D motion design, advertising, digital & print media, and team leadership. My expertise includes creative concept development, visual storytelling, motion direction, video editing, post-production, and sound design.

Born in St. Petersburg, Russia, currently living in Budapest on a nomad visa. Fluent in English (Professional Working Proficiency).

Serious facts

  • been featured on Behance 7 times, but my mom still doesn’t understand what I do

  • created a motion design course for beginners, co-authored with imposter syndrome

  • overcame a moral challenge by making a rebranding for FC, a rival of my hometown team.

  • art-directed St. Petersburg Fashion Week for 4 years but never had the courage to ask a model out.

  • learn quickly, e.g., mastered Framer in a week to build this site

Why so serious facts

  • traded an unpromising career as a hereditary conductor for a slightly more promising career as a designer

  • worked at a Saudi prince's birthday as a chorister, designer, editor, and dog sitter

  • can't tie a tie, but can tie a crab knot

  • spent approximately 100 hours of my life selecting the perfect snare

  • single, raising a standart

Work Experience

SETTERS Agency ⓘ

Middle Art Director
Mar 2023 — present

Middle Art Director
Mar 2023 — present

Middle Art Director
Mar 2023 — present

  • Managed a team of 3 graphic designers, illustrator and motion designer to execute a seasonal rebranding across 400+ media (digital, print, motion) for
    FC Lokomotiv (multiple-time Russian champion).

  • Art-directed, created motion videos, and wrote the song for Vkusvill’s (top-3 Russian retail chain) New Year campaign, contributing to results: ROMI of 560%, ROI of 116%, and over 780 million impressions.

  • Developed a mockumentary-style recruitment campaign for Alfa-Bank’s (Russia’s largest private bank) call centers, overseeing concept, script, visuals, production, and landing page — driving 500 applications in a month

  • Crafted 10 creative manifestos, brand films, and campaign showcases,with
    2 winning local and international creative awards

  • Supervised teams of up to 6 people in digital, motion, production projects

  • Led the agency to the top-1 in SMM in Russia (according to Ruward 2022) Created motion content for the agency's account and managed several client projects this year

  • Managed a team of 5 to execute a seasonal rebranding across 400+ media (digital, print, motion) for FC Lokomotiv (multiple-time Russian champion)

  • Crafted 10 manifestos, branding, and campaign showcases. 2 won local and international creative awards, 2 were featured multiple times on Behance

  • Transitioned an educational project to online in early COVID-19. 5 courses, developed in 2 months, increased the student base 4 times in the following year

  • Created a motion design course for beginners, with 80 students enrolled

  • Participated in relaunching an educational platform for teenagers by MTS (one of Russia's largest mobile operators), 4 new courses attracted over 2,000 new students

  • Raised public awareness about torture in Russia as part of a team by campaign "The Article That Doesn't Exist" which won 13 awards, including 3 White Square awards

  • Created visual concepts, digital designs, motion videos, post-production for Netfilx, Kaspersky, Yandex (aka russian Google), Avito (world’s most visited classified ads website), Vkusvill (top-3 Russian online & offline retail chain), hh.ru (ranks third worldwide among job search and recruitment portals, MTS (the largest mobile network operator in Russia)

  • Managed a team of 3 graphic designers, illustrator and motion designer to execute a seasonal rebranding across 400+ media (digital, print, motion) for
    FC Lokomotiv (multiple-time Russian champion).

  • Art-directed, created motion videos, and wrote the song for Vkusvill’s (top-3 Russian retail chain) New Year campaign, contributing to results: ROMI of 560%, ROI of 116%, and over 780 million impressions.

  • Developed a mockumentary-style recruitment campaign for Alfa-Bank’s (Russia’s largest private bank) call centers, overseeing concept, script, visuals, production, and landing page — driving 500 applications in a month

  • Crafted 10 creative manifestos, brand films, and campaign showcases,with
    2 winning local and international creative awards

Senior Motion Designer
Oct 2020 — Mar 2023

Senior Motion Designer
Oct 2020 — Mar 2023

Senior Motion Designer
Oct 2020 — Mar 2023

  • Created visual concepts, digital designs, motion videos, post-production for Netfilx, Kaspersky, NYX, Yandex (aka russian Google), Avito (world’s most visited classified ads web site) and other national and local brands.

  • Contributed to the agency’s top-1 SMM ranking in Russia (Ruward 2022) as a memberof the content creation team by producing motion content for the agency’s accountand for 5 client companies, including Netflix (RU).

  • Led the motion design for 5 branding projects, developing motion identity systems and animated assets for clients, including Skoltech (international technological university).

  • Devised and delivered a 30-hour online course on Motion Design Basics curating content and managing 4 guest lecturers.

  • Collaborated with the agency’s web team as the sole motion designer for Lottie animations, contributing to websites that won 6 CSS DESIGN AWARDS.

  • Supervised teams of up to 6 people in digital, motion, production projects

  • Led the agency to the top-1 in SMM in Russia (according to Ruward 2022) Created motion content for the agency's account and managed several client projects this year

  • Managed a team of 5 to execute a seasonal rebranding across 400+ media (digital, print, motion) for FC Lokomotiv (multiple-time Russian champion)

  • Crafted 10 manifestos, branding, and campaign showcases. 2 won local and international creative awards, 2 were featured multiple times on Behance

  • Transitioned an educational project to online in early COVID-19. 5 courses, developed in 2 months, increased the student base 4 times in the following year

  • Created a motion design course for beginners, with 80 students enrolled

  • Participated in relaunching an educational platform for teenagers by MTS (one of Russia's largest mobile operators), 4 new courses attracted over 2,000 new students

  • Raised public awareness about torture in Russia as part of a team by campaign "The Article That Doesn't Exist" which won 13 awards, including 3 White Square awards

  • Created visual concepts, digital designs, motion videos, post-production for Netfilx, Kaspersky, Yandex (aka russian Google), Avito (world’s most visited classified ads website), Vkusvill (top-3 Russian online & offline retail chain), hh.ru (ranks third worldwide among job search and recruitment portals, MTS (the largest mobile network operator in Russia)

  • Created visual concepts, digital designs, motion videos, post-production for Netfilx, Kaspersky, NYX, Yandex (aka russian Google), Avito (world’s most visited classified ads web site) and other national and local brands.

  • Contributed to the agency’s top-1 SMM ranking in Russia (Ruward 2022) as a memberof the content creation team by producing motion content for the agency’s accountand for 5 client companies, including Netflix (RU).

  • Led the motion design for 5 branding projects, developing motion identity systems and animated assets for clients, including Skoltech (international technological university).

  • Devised and delivered a 30-hour online course on Motion Design Basics curating content and managing 4 guest lecturers.

  • Collaborated with the agency’s web team as the sole motion designer for Lottie animations, contributing to websites that won 6 CSS DESIGN AWARDS.

Middle Motion Designer
Mar 2019 — Oct 2020

Middle Motion Designer
Mar 2019 — Oct 2020

Middle Motion Designer
Mar 2019 — Oct 2020

  • Produced over 50 motion videos for an agency’s Instagram account, generating 400K+ views and contributing to a 40K-subscriber growth in 1.5 years.

  • Produced engaging motion content for 8 client companies (including Kiehl’s, NYX, Sebastian Professional, and Jägermeister).

  • Developed visual identity and executed post-production for a New Year musical show on YouTube, achieving 2.5 million views.

  • Supervised teams of up to 6 people in digital, motion, production projects

  • Led the agency to the top-1 in SMM in Russia (according to Ruward 2022) Created motion content for the agency's account and managed several client projects this year

  • Managed a team of 5 to execute a seasonal rebranding across 400+ media (digital, print, motion) for FC Lokomotiv (multiple-time Russian champion)

  • Crafted 10 manifestos, branding, and campaign showcases. 2 won local and international creative awards, 2 were featured multiple times on Behance

  • Transitioned an educational project to online in early COVID-19. 5 courses, developed in 2 months, increased the student base 4 times in the following year

  • Created a motion design course for beginners, with 80 students enrolled

  • Participated in relaunching an educational platform for teenagers by MTS (one of Russia's largest mobile operators), 4 new courses attracted over 2,000 new students

  • Raised public awareness about torture in Russia as part of a team by campaign "The Article That Doesn't Exist" which won 13 awards, including 3 White Square awards

  • Created visual concepts, digital designs, motion videos, post-production for Netfilx, Kaspersky, Yandex (aka russian Google), Avito (world’s most visited classified ads website), Vkusvill (top-3 Russian online & offline retail chain), hh.ru (ranks third worldwide among job search and recruitment portals, MTS (the largest mobile network operator in Russia)

Project-Based Work

Motion and Graphic Designer, Video Editor,
Mar 2014 – Mar 2019

Motion and Graphic Designer, Video Editor,
Mar 2014 – Mar 2019

Motion and Graphic Designer, Video Editor,
Mar 2014 – Mar 2019

  • Directed seasonal visual identity and runway video post-production for St. Petersburg Fashion Week, delivering dynamic live event updates for 8 seasons

  • Led a team of 2 graphic designers and 1 illustrator to develop visual identity, promos, stage visuals, and a website for One Love Fest (the city’s first winter contemporary music festival at Sevkabel Port) with 5,000 attendees. 100+ media (digital, print, motion)

  • Created motion content for social media, digital signage, and outdoor advertising at Galeria, St. Petersburg’s largest shopping center (25M+ annual visitors, 400K daily outdoor screen contacts) in 20+ formats.

  • Created print and digital designs for medical journals, conferences, social media, infographics, and presentations at BIOCAD (international biotech leader)

  • Directed seasonal visual identity and runway video post-production for St. Petersburg Fashion Week, delivering dynamic live event updates for 8 seasons

  • Led a team of 2 graphic designers and 1 illustrator to develop visual identity, promos, stage visuals, and a website for One Love Fest, the city’s first winter contemporary music festival at Sevkabel Port with 5,000 attendees. 100+ media (digital, print, motion)

  • Created motion content for social media, digital signage, and outdoor advertising at Galeria, St. Petersburg’s largest shopping center (25M+ annual visitors, 400K daily outdoor screen contacts) in 20+ formats.

  • Created print and digital designs for medical journals, conferences, social media, infographics, and presentations at BIOCAD (international biotech leader)

  • Directed seasonal visual identity and runway video post-production for St. Petersburg Fashion Week, delivering dynamic live event updates for 8 seasons

  • Led a team of 2 graphic designers and 1 illustrator to develop visual identity, promos, stage visuals, and a website for One Love Fest, the city’s first winter contemporary music festival at Sevkabel Port with 5,000 attendees. 100+ media (digital, print, motion)

  • Created motion content for social media, digital signage, and outdoor advertising at Galeria, St. Petersburg’s largest shopping center (25M+ annual visitors, 400K daily outdoor screen contacts) in 20+ formats.

  • Created print and digital designs for medical journals, conferences, social media, infographics, and presentations at BIOCAD (international biotech leader)

Technical Skills

Photoshop, Illustrator, Indesign (Expert)

After Effects, Premiere (Expert)

Figma (Intermediate)

Ableton Live (Intermediate)

Photoshop, Illustrator, Indesign (Expert)

After Effects, Premiere (Expert)

Figma (Intermediate)

Ableton Live (Intermediate)

Photoshop, Illustrator, Indesign (Expert)

After Effects, Premiere (Expert)

Figma (Intermediate)

Ableton Live (Intermediate)

Education

SKVOT / “Art Direction” (jun-aug 2021)

Synth College / Music Production (sep-dec 2021)

Volnitsa / Composition Course “Fibonacci Rage” (mar-jun 2021)

Volnitsa / Motion Design Course “Supers Sila” (feb-may 2020)

School of Motion / “Advanced Motion Methods (mar-jun 2019)

WDI School / Web Design Course (jan-may 2018)

Font Design School / Font Design Course (nov 2014-mar 2015)

SKVOT / “Art Direction” (jun-aug 2021)

Synth College / Music Production (sep-dec 2021)

Volnitsa / Composition Course “Fibonacci Rage” (mar-jun 2021)

Volnitsa / Motion Design Course “Supers Sila” (feb-may 2020)

School of Motion / “Advanced Motion Methods (mar-jun 2019)

WDI School / Web Design Course (jan-may 2018)

Font Design School / Font Design Course (nov 2014-mar 2015)

SKVOT / “Art Direction” (jun-aug 2021)

Synth College / Music Production (sep-dec 2021)

Volnitsa / Composition Course “Fibonacci Rage” (mar-jun 2021)

Volnitsa / Motion Design Course “Supers Sila” (feb-may 2020)

School of Motion / “Advanced Motion Methods (mar-jun 2019)

WDI School / Web Design Course (jan-may 2018)

Font Design School / Font Design Course (nov 2014-mar 2015)

Selected Clients

Netfilx

Kaspersky

Kiehls's

NYX

Jägermeister

Yandex (aka russian Google)

Avito (world’s most visited classified ads website)

Vkusvill (top-3 Russian online & offline retail chain)

hh.ru (third worldwide among job search and recruitment portals)

MTS (the largest mobile network operator in Russia)

Netfilx

Kaspersky

Kiehls's

NYX

Jägermeister

Yandex (aka russian Google)

Avito (world’s most visited classified ads website)

Vkusvill (top-3 Russian online & offline retail chain)

hh.ru (third worldwide among job search and recruitment portals)

MTS (the largest mobile network operator in Russia)

Netfilx

Kaspersky

Kiehls's

NYX

Jägermeister

Yandex (aka russian Google)

Avito (world’s most visited classified ads website)

Vkusvill (top-3 Russian online & offline retail chain)

hh.ru (third worldwide among job search and recruitment portals)

MTS (the largest mobile network operator in Russia)

troshin.krl@gmail.com

troshin.krl@gmail.com

troshin.krl@gmail.com