Manifesto
SETTERS – Rebranding Manifesto
One of Russia's most popular advertising agencies underwent its first rebranding in 10 years. In just one minute, we had to convey its history, values, approach, new positioning, big idea, visual identity, and future plans. I developed the script and art-directed the entire process.
ITMO University – Manifesto
This manifesto was created for the 2021 admissions campaign. We took a mix of diverse student-generated content, blended it together, added branding, and crafted a video that highlighted ITMO University's key advantages: interdisciplinarity, personalized development paths, a democratic atmosphere, and a variety of activities.
Campaign showcase
Against Torture – Showcase
Together with Team Against Torture, we launched a limited NFT banknote collection to raise funds for opening a local branch to assist citizens. I created a case study on the campaign.
Community Management Course for Leroy Merlin – Showcase
Leroy Merlin Russia created its first educational course for employees managing SMM in the company and needed an impressive case to show top management. I took on the challenge and made a showcase in an explainer style.
Rebranding showcase
School №82 – Rebranding Showcase
School 82 is a Moscow lycée proud of its history, traditions, and modern approach to education, including the need for a recognizable style and visual language. The main character and logo is the wise owl, a beloved mascot. I handled motion design in branding and compiled the case study.
Tetrika Online School – Rebranding Showcase
Tetrika is an online school preparing for standardized exams for high schoolers. It launched new products, prompting a redesign. I handled motion elements, created a motion guide, and compiled the rebranding case. The new logo evolves from a dot into the brand icon "T"and then into the full company name, reflecting the Tetris-inspired concept of assembling many elements into a cohesive whole.