What I did here
We brought in the popular comedian Sasha Vash to star in three mockumentary-style videos about a student who masters “smoothing things over” thanks to his job at Alfa-Bank’s call center.
I contributed to concept development, co-wrote the scripts, designed the visuals, and supervised the production team at each stage. Additionally, I oversaw the development of the landing page, created Lottie animations for it and designed promotional banners.
The videos and banners directed viewers to a website, where the application process for the contact center was presented as a casting call for the show.
Why i love this project
This is one of those projects where every stage is pure fun. Seriously debating for half an hour whether an Olivier salad is a girl or a boy. Singing a song to a ukulele during the client pitch. Assembling a nature-and-gastronomy-themed mood board of Russia.
The commercials became an important part and the visual digital face of a major New Year’s advertising campaign, which garnered 800 million views and achieved a 560% return on investment.