Kirill Troshin

Alfa-Bank – Smooth Over

Alfa-Bank, Russia's largest private bank, employs around 7000 staff in its call centers, with that number constantly growing. Alfa-Bank aimed to attract students to their call centers, promoting these roles as great opportunities for part-time work and career-building. However, young people were initially reluctant, as working as a call center operator often has a negative reputation.

Role:

art dIrection / motion

Client:

Alfa-Bank

Alfa-Bank – Smooth Over

Role:

art dIrection / motion

Client:

Alfa-Bank

Alfa-Bank – Smooth Over

Role:

art dIrection / motion

Client:

Alfa-Bank

What I did here

We brought in the popular comedian Sasha Vash to star in three mockumentary-style videos about a student who masters “smoothing things over” thanks to his job at Alfa-Bank’s call center.

I contributed to concept development, co-wrote the scripts, designed the visuals, and supervised the production team at each stage. Additionally, I oversaw the development of the landing page, created Lottie animations for it and designed promotional banners.

The videos and banners directed viewers to a website, where the application process for the contact center was presented as a casting call for the show.